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Wealthsimple Review [2023]: A Tool For Every Investor

Updated: Aug 14, 2023

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Wealthsimple review

Wealthsimple — a name that has carved out a significant niche in the financial services landscape. Known for making investing a breeze for all, this robo-advisor platform brings a lot to the table.

In our comprehensive Wealthsimple review, we dive deep into its features, pricing, pros and cons, and even how to get started with it, specifically tailoring our insights for different groups, including beginners, millennials, Gen Z, families, small businesses, freelancers, and many more.

Wealthsimple: Unboxing the Financial Giant

Wealthsimple is no mere robo-advisor. It's a financial powerhouse, offering a variety of services, each carefully curated to cater to different financial needs. Let's see what this platform is all about and what it has on offer.

Wealthsimple Invest: Your Robo-Advisor Extraordinaire

The heart of Wealthsimple is its robo-advisor platform, Wealthsimple Invest. From beginners seeking to dip their toes into the world of investments, to seasoned investors desiring automated portfolio management, Wealthsimple Invest is an ideal choice.

A highlight of Wealthsimple Invest is its wide array of account types. Catering to different financial goals, it provides the standard taxable accounts, traditional, Roth, and SEP IRAs for retirement planning, and even custodial accounts for kids. Its investment options span across a diverse range of ETFs, which include varying asset classes and markets, making it easy to tailor your portfolio to your risk tolerance and goals. Fees are straightforward, with a 0.5% management fee on accounts under $100,000, and 0.4% on accounts with higher balances.

Wealthsimple Trade: Commission-Free Trading at Your Fingertips

Beyond its robo-advisory services, Wealthsimple also offers Wealthsimple Trade, a commission-free stock trading platform. It supports a variety of markets and securities, including stocks, ETFs, and even cryptocurrencies. The interface is user-friendly and designed to make trading a seamless experience.

Wealthsimple Cash: Spending and Saving in One Place

For those wanting to manage their day-to-day finances better, there's Wealthsimple Cash. This hybrid account allows you to spend and save, all in one place. The app is feature-rich, making money management simple and effective.

Wealthsimple: Pros and Cons to Consider

Like any other platform, Wealthsimple has its strengths and weaknesses. Here's a quick rundown:


  • Variety of services under one platform.

  • User-friendly interface.

  • Diverse range of ETFs.

  • Socially responsible investing options.

  • No minimum deposit for getting started.


  • Higher fees compared to some competitors.

  • Limited options for hands-on investors.

  • No direct indexing.

Comparing Wealthsimple to Other Robo-Advisors

Comparisons can provide a clearer perspective. Here, we'll pit Wealthsimple against some notable competitors.

Wealthsimple vs. Acorns

Acorns is another popular robo-advisor, particularly favored by those seeking to invest their spare change.

Acorns: Pros and Cons

  • Pros: User-friendly app, low minimum investment, round-up feature for automatic investing.

  • Cons: No tax-loss harvesting, relatively higher fees for small balances.

When compared to Acorns, Wealthsimple offers a more diverse suite of services. While Acorns' round-up feature is a standout, Wealthsimple's wider range of account types and socially responsible investing options make it a more comprehensive platform.

Wealthsimple vs. Betterment

Betterment is another well-known robo-advisor, with options for both beginner and advanced investors.

Betterment: Pros and Cons

  • Pros: Tax-loss harvesting, socially responsible investing options, no minimum balance.

  • Cons: No direct indexing, charges a fee for robo-advisory services.

While Betterment offers tax-loss harvesting which Wealthsimple lacks, the breadth of services offered by Wealthsimple, particularly its commission-free trading platform, gives it an edge for those seeking a more diversified financial management tool.

Wealthsimple vs. E-Trade

E-Trade is a solid choice for those looking for a platform that combines robo-advisory and self-directed trading.

E-Trade: Pros and Cons

  • Pros: Comprehensive trading tools, variety of investment options, access to professional guidance.

  • Cons: High fees for low-balance accounts, not as beginner-friendly.

Though E-Trade has an edge in terms of self-directed trading, Wealthsimple's strength lies in its simplicity, making it a better choice for beginners or those looking for a more automated approach to investing.

Wealthsimple vs. Fidelity Investments

Fidelity Investments is a financial giant, offering a full range of investment options.

Fidelity: Pros and Cons

  • Pros: Robust research tools, comprehensive range of investment options, superior customer service.

  • Cons: Can be overwhelming for beginners, higher fees for certain services.

Fidelity's comprehensive range of services and robust research tools can be attractive for hands-on investors. However, for beginners or those seeking a simple and automated approach, Wealthsimple might still be the better option.

Wealthsimple for Every Individual

Wealthsimple can cater to various individuals, depending on their financial needs. Beginners will appreciate the simplicity and the automated investing feature. Millennials and Gen Z can take advantage of its mobile-first approach and socially responsible investing options. Families and small businesses will benefit from the wide array of account types, suitable for different financial goals.

Wealthsimple: Your Data Secure and Protected

Security is a top priority for Wealthsimple. It employs state-of-the-art data encryption to protect users' personal information and investment data. Additionally, it's registered with the SEC and is a member of FINRA and SIPC, ensuring all its operations are in line with financial regulations.

The Verdict: Is Wealthsimple the Robo-Advisor for You?

In this comprehensive Wealthsimple review, we’ve covered everything you need to know about this powerful robo-advisor. From its diverse features to how it stands against competitors, you're now equipped to decide if Wealthsimple is your ideal financial partner.

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