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Betterment Review: A Comprehensive Look at the Robo-Advisor and Its Alternatives

Updated: Feb 5

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Introduction: Betterment Review

Betterment, a prominent name in the robo-advisory arena, has made significant waves in the world of automated investing. As a pioneer in the robo-advisory domain, Betterment has been at the forefront of merging technology with financial advice, making investment management more accessible to the masses. For those unfamiliar with the term, a robo-advisor uses algorithms and digital platforms to offer financial advice and investment management online, typically with minimal human intervention. Read on for our full Betterment Review

For many, the prospect of diving into the world of investing can be daunting. That's where Betterment comes in, simplifying the complexities of financial planning, retirement savings, and crafting a diversified investment portfolio tailored to one's risk tolerance and goals.

But as with any service, Betterment faces stiff competition. When juxtaposed with platforms like Wealthfront and M1 Finance, how does Betterment stack up? Let's delve deeper into its features and offerings to get a clearer picture.

What is Betterment?

Founded in 2008 by Eli Broverman and Jon Stein, Betterment is a leading robo-advisor platform that aims to simplify the investing process for individual investors. Sarah Levy, the current CEO of Betterment, leads the company as it continues to innovate and provide personalized financial advice to its users.

How does Betterment Work?

Investment Strategy

Betterment's investment strategy is rooted in modern portfolio theory, which focuses on maximizing returns for a given level of risk by optimizing asset allocation. The robo-advisor takes into account an individual's financial goals, risk tolerance, and time horizon to craft a bespoke investment strategy. This personalized touch is what sets Betterment apart from many other automated investing platforms.

If you're new to investing and are wondering about different strategies, Betterment's approach is in contrast to more active strategies, such as Growth Investing for Beginners. While growth investing seeks to capitalize on companies with high growth potential, Betterment's strategy revolves around a diversified portfolio that aligns with the investor's risk profile.

Portfolio Options

Betterment provides its users with a variety of portfolio options and betterment index funds, catering to a wide range of investor preferences. Whether you're a seasoned investor looking for a particular asset allocation or someone who wants to invest in socially responsible options, Betterment has you covered. Here's a brief rundown:

Betterment Index Funds

  • Standard Portfolios: Built using a combination of stock and bond ETFs, these portfolios are designed to achieve optimal returns based on the investor's risk tolerance.

  • Socially Responsible Investing (SRI) Portfolios: For the ethically-conscious investor, these portfolios emphasize investments in companies that meet specific environmental, social, and governance criteria (ESG).

Betterment Socially Responsible Investments

  • Smart Beta Portfolios: These portfolios are for those who want to venture beyond traditional market cap-weighted investments, focusing instead on factors that might yield higher potential returns.

Tax Strategies

No investment discussion is complete without touching upon tax implications. Betterment employs several tax strategies to enhance after-tax returns for its clients. One of the standout features is tax-loss harvesting. This involves selling securities at a loss to offset capital gains, potentially reducing the investor's tax liability. Additionally, Betterment also offers tax-coordinated portfolios, ensuring that assets are held in the most tax-efficient accounts.

Pricing at Betterment

One of the most critical considerations for any investor is the cost. Betterment's pricing is transparent and straightforward. The platform operates on an annual or monthly fee structure based on the total assets managed (annual) or flat rate (monthly).

When comparing these fees to other robo-advisors, Betterment's pricing is competitive. Platforms like Acorns or SoFi might have different pricing models, but Betterment's fee structure is in line with the industry standard, providing good value for the comprehensive services they offer.

Pricing at Betterment

Betterment Competitors

There are several other robo-advisors and investing platforms in the market. Here's a brief rundown of some of the main competitors:

  • SoFi: A financial services company offering a variety of products, including loans, insurance, and a robo-advisor platform called SoFi Invest.

  • Wealthfront: A popular robo-advisor that uses software algorithms to create and manage diversified investment portfolios.

  • Robinhood: A commission-free trading platform that offers stock, ETF, and cryptocurrency trading, with limited robo-advisor functionality.

  • Acorns: Acorns is best known for its "round-up" feature, which rounds up users' purchases to the nearest dollar and invests the difference. While it's an excellent platform for passive savers and those new to investing, Betterment offers a broader range of features and tools geared towards comprehensive financial planning.

  • FutureAdvisor: FutureAdvisor focuses on providing portfolio management through existing brokerage accounts. While they offer personalized recommendations and automatic rebalancing, Betterment stands out with its user-friendly platform and a wider array of portfolio options.

Betterment vs Wealthfront vs Sigfig

Betterment, Wealthfront, and SigFig are all reputable robo-advisors offering a range of features to cater to different investor needs. Betterment stands out for its goal-based investing approach, allowing users to create customized financial plans based on their objectives. It also offers tax-loss harvesting and automatic rebalancing to maintain optimal portfolios.

Wealthfront, on the other hand, provides a more comprehensive suite of investment options, including direct indexing for larger account sizes, which can lead to greater tax efficiency. Additionally, Wealthfront offers free financial planning tools and a unique Portfolio Line of Credit feature for investors with account balances over $100,000.

SigFig, a smaller player in the robo-advisor market, provides a unique combination of technology-driven investment management and access to human financial advisors. This hybrid approach aims to offer the best of both worlds for investors looking for a blend of automation and personalized advice. While all three platforms share some similarities, their distinct features cater to different investor preferences, making it essential for individuals to carefully assess their needs and goals before choosing the right robo-advisor for their portfolio.

Pros and Cons


Betterment offers a variety of features designed to optimize your investing experience:

  • Goal-based investing: Betterment helps you create specific investment goals, such as retirement, an emergency fund, or a down payment on a house, and designs a customized portfolio to achieve those goals.

  • Automatic rebalancing: The platform periodically rebalances your portfolio, ensuring it remains aligned with your goals and risk tolerance.

  • Tax-loss harvesting: Betterment uses tax-loss harvesting to minimize your tax liability, selling underperforming investments to offset taxes on gains.

  • Customer service: Betterment's customer service team is available via phone, email, and live chat, providing support for any questions or concerns.

  • Betterment Savings Account: The Betterment savings account offers a competitive interest rate, with no fees and FDIC insurance up to $1 million.

Who is Betterment Ideal For?

Betterment caters to a diverse audience, but its services might resonate more with certain user profiles:

  • Beginners: With its intuitive platform, educational resources, and goal-setting features, beginners will find Betterment an excellent place to start their investment journey.

  • Experienced Investors: While Betterment is designed for hands-off investing, seasoned investors will appreciate the platform's advanced tax strategies and customizable portfolios.

  • Specific Financial Goals: Whether you're saving for retirement, buying a home, or setting up a safety net, Betterment's goal-based investing approach ensures your portfolio aligns with your objectives.


Betterment, with its decade-long presence, has solidified its position as a leader in the robo-advisory landscape. The platform seamlessly blends technology with financial expertise, offering users a comprehensive investment solution tailored to their needs. Its commitment to continuous innovation and user experience ensures that it remains a top choice for both novice and seasoned investors.

As the world of investing continues to evolve, platforms like Betterment play a pivotal role in democratizing access to financial advice and investment management. For those keen to delve deeper into the intricacies of investing, exploring topics like Investing for Beginners: How to Read Stock Charts and A Beginner's Guide to Investing in Real Estate can provide valuable insights.

To sum it up, whether you're taking your first steps in the investment world or looking for a platform to manage your assets efficiently, Betterment is well worth considering.

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