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E-Trade Review: Pros, Cons, and the Competition

E-Trade is a popular online brokerage platform that has attracted millions of investors since its inception. In this comprehensive E-Trade review, we'll dive into the platform's features, pros and cons, and compare it with some of its competitors. By the end, you'll have a clear understanding of whether E-Trade is the right platform for you and your investing needs.

What is E-Trade?

Founded in 1982 by William A. Porter and Bernard A. Newcomb, E-Trade is an online brokerage that enables users to buy and sell various types of financial assets, such as stocks, bonds, ETFs, and more. E-Trade has evolved over the years, becoming a leader in the online brokerage industry.

What is an Online Broker?

An online broker is a platform that provides users with the necessary tools to trade financial assets, such as stocks and bonds, over the internet. These platforms often offer research tools, user-friendly interfaces, and educational resources to help investors make informed decisions.

Pros and Cons of E-Trade

E-Trade has numerous advantages and disadvantages that investors should consider before opening an account.


  • Comprehensive trading platform with advanced research tools

  • No commission fees on stock and ETF trades

  • Wide range of investment options

  • Access to E-Trade tax documents and forms for easy tax filing


  • E-Trade minimum balance requirement for some accounts

  • Higher fees for options trading compared to competitors

  • Limited E-Trade trading hours compared to some rivals

E-Trade Features

  • E-Trade Account Types: E-Trade offers various account types, including brokerage accounts, retirement accounts, and managed portfolios.

  • E-Trade Platinum: This premium service provides dedicated support and personalized advice for investors with a high account balance.

  • E-Trade Money Market: Investors can access high-yield money market funds to park their cash and earn interest.

E-Trade Account Set Up

  1. Visit the E-Trade website

  2. Click on "Open an Account" and select the desired account type

  3. Fill out the online application form, providing personal information, employment details, and financial data

  4. Review and submit the application

  5. Fund your account with the required minimum balance, if applicable

E-Trade vs Robinhood vs M1 Finance

While E-Trade is a robust platform, it's essential to compare it to other popular online brokers, such as Robinhood and M1 Finance.

  • E-Trade: Offers comprehensive research tools, a variety of account types, and no commission fees on stock and ETF trades. However, E-Trade has a minimum balance requirement for some accounts and limited trading hours.

  • Robinhood: Known for its user-friendly interface, Robinhood offers commission-free trades with no minimum account balance. However, it lacks advanced research tools and investment options compared to E-Trade.

  • M1 Finance: A hybrid brokerage and robo-advisor platform, M1 Finance allows users to create customized portfolios with no commission fees. However, it doesn't support day trading or offer extensive research tools like E-Trade. M1 Finance Login here


E-Trade is a reliable and comprehensive online brokerage platform that caters to various investment needs. With advanced research tools, a wide range of investment options, and no commission fees on stock and ETF trades, E-Trade is an excellent choice for both beginners and experienced investors.

However, potential users should consider the platform's minimum balance requirements and trading hour limitations before committing.

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