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RealtyMogul Review: Female Founders Rock

Introduction: RealtyMogul Review

Our RealtyMogul reviews shows how the real estate investment landscape is changing, and how RealtyMogul is keeping pace and carving out a nice niche.

This review delves into RealtyMogul, a platform that prides itself on making real estate investing more accessible and transparent. With a blend of innovative technology and a wide array of investment options, RealtyMogul aims to bridge the gap between real estate opportunities and individual investors.

For those embarking on their investment journey, understanding the basics with A Beginner's Guide to Investing in Real Estate can provide a solid foundation before diving deeper into what RealtyMogul specifically offers. Also, check out our Best Real Estate Crowdfunding list.

Pros and Cons

A balanced view of RealtyMogul's advantages and disadvantages provides a clear picture for potential investors.


  • Diverse Investment Selection: Investors have access to a wide range of real estate investments, from REITs to individual properties.

  • Accessibility for Non-Accredited Investors: One of the few platforms that offer real estate investment opportunities to non-accredited investors.

  • Transparency and Educational Resources: RealtyMogul provides comprehensive information on investments, along with educational resources to help investors make informed decisions.


  • Higher Minimum Investments for Some Opportunities: Certain investment opportunities, particularly private placements, require a significant minimum investment, which may be prohibitive for some investors.

  • Complex Fee Structure: While transparent, the fee structure can be complex, with various expenses that investors need to understand fully.

  • Limited Liquidity: As with most real estate investments, investors should be prepared for the illiquid nature of their investment, with limited opportunities for early exit.

What is RealtyMogul?

Company Overview

RealtyMogul launched with the vision to democratize access to real estate investing, offering a platform where investors can easily dive into commercial and residential property investments. Beyond just a marketplace for investment opportunities, RealtyMogul emphasizes education, transparency, and community, aiming to empower investors to make informed decisions.

I love that RealtyMogul has a female founder, Jilliene Helman, who worked in wealth management and found her clients working the least and making the most all had real estate holdings.

How RealtyMogul Works

RealtyMogul simplifies the investment process into manageable steps for its users:

  • Account Creation: Start by signing up and filling out an investment profile.

  • Investment Selection: Browse a curated list of real estate investments, including REITs and direct property deals.

  • Portfolio Management: Use the platform to monitor investments and track performance over time.

Investment Options on RealtyMogul

The platform offers a diverse range of real estate investments:

  • REITs (Real Estate Investment Trusts): For those looking to invest in portfolios of properties, REITs offer a convenient way to gain exposure to real estate markets without the need to manage properties directly.

  • Direct Property Investments: For investors interested in specific projects, RealtyMogul provides opportunities to invest directly in commercial and residential properties.

Understanding the different types of real estate investments, such as REITs and direct investments, can help potential investors make more informed decisions tailored to their investment goals and risk tolerance.

Features and Services

RealtyMogul distinguishes itself with a comprehensive suite of features and services designed to cater to a wide array of investor preferences and goals.

Investment Options

RealtyMogul's investment platform is robust, offering two primary avenues for investors:

  • REITs: RealtyMogul's REITs allow investors to buy shares in diversified portfolios of real estate investments, aiming for income and/or growth.

  • Private Placements: For accredited investors, RealtyMogul offers the chance to invest directly in specific commercial real estate deals.

Each option serves different investor needs, from those seeking diversified exposure to real estate markets to those looking for targeted investments in specific projects.

Account Types and Accessibility

RealtyMogul is committed to making real estate investment accessible to a broad audience, including:

  • Accredited Investors: With access to a wider range of investments, including private placements.

  • Non-Accredited Investors: Can invest in REITs without accreditation requirements.

Minimum Investments and Fee Structure

Understanding the financial commitment and costs associated with investing is crucial. RealtyMogul offers:

This table provides a snapshot of the entry points and ongoing costs for investors, emphasizing RealtyMogul’s commitment to transparency.

Investment Strategy and Selection

Navigating the investment selection process is critical to achieving your real estate investment goals with RealtyMogul.

Getting Started with RealtyMogul

  1. Initial Setup: Investors begin by creating an account and completing a profile that matches them with suitable investment opportunities.

  2. Exploring Options: Users can then explore available REITs or private placements, with detailed information provided to aid in decision-making.

  3. Investment Commitment: After selecting an investment, users can commit funds directly through the platform.

Due Diligence and Project Selection

RealtyMogul prides itself on a rigorous due diligence process that includes:

  • Market Research: Analyzing market trends and economic indicators to select viable investments.

  • Financial Analysis: Reviewing the financials of potential investments to ensure they meet expected performance criteria.

  • Physical Inspections: Conducting thorough inspections of properties to assess their condition and valuation.

Investors interested in saving money on their real estate investments can also find value in exploring tips for cost-effective property investing. 10 Tips for Saving Money When Buying a Home provides practical advice that complements strategic investment decisions.

Performance and Returns

Understanding the potential returns and historical performance of investments is crucial for investors evaluating RealtyMogul. This section breaks down what investors might expect in terms of returns and how past investments have fared.

Expected Returns on Investment

RealtyMogul's platform offers a range of return potentials, largely dependent on the type of investment:

  • REITs: Typically target annual returns of 4% to 8%, focusing on income-generating properties.

  • Private Placements: Aim for higher returns, usually between 8% and 20%, reflecting the higher risk and longer investment horizon.

These figures provide a general guideline, though actual returns can vary based on market conditions and specific investment performance.

RealtyMogul’s Track Record

Historical performance data is vital for assessing the platform's effectiveness in generating returns for its investors. RealtyMogul has a track record of:

  • Successfully funding over $2 billion in real estate transactions.

  • Distributing millions in dividends to its investors.

Investors should review specific performance metrics for individual investments to understand potential outcomes better.

Risks and Mitigation

Investing in real estate through platforms like RealtyMogul comes with its set of risks, which investors need to be aware of and manage.

Understanding the Risks

Key risks include:

  • Market Risk: The value of real estate can fluctuate due to economic and market conditions.

  • Liquidity Risk: Real estate investments are not as liquid as stocks or bonds, making it challenging to exit quickly.

  • Property-Specific Risks: Factors such as property management issues, tenant vacancies, or unexpected repairs can affect investment returns.

Strategies for Risk Mitigation

RealtyMogul and investors can employ various strategies to mitigate these risks:

  • Diversification: Investing in multiple properties or types of real estate can spread risk.

  • Research: Thorough due diligence on investments can uncover potential issues before committing funds.

  • Professional Management: Leveraging the expertise of professional property managers to handle day-to-day operations and tenant relations.

For those considering broader investment opportunities, comparing platforms can offer insights into risk management and return potential. Articles like DiversyFund vs. Fundrise and YieldStreet vs. Fundrise provide comparative analysis that may help in making informed decisions.

Comparison with Competitors

In the competitive landscape of online real estate investment platforms, understanding how RealtyMogul compares to its peers can help investors make more informed choices.

RealtyMogul vs. Other Real Estate Platforms

Unique Selling Points

  • Broad Accessibility: RealtyMogul opens its doors to both accredited and non-accredited investors, widening its appeal.

  • Diverse Investment Options: Offering both REITs and private placements allows investors to choose based on their preference for diversification or direct investment.

Conclusion and Recommendations

RealtyMogul offers a compelling platform for individuals looking to diversify their investment portfolios with real estate. By providing access to a variety of investment types, including REITs and private placements, RealtyMogul caters to a broad range of investor needs and preferences. The platform stands out for its inclusivity, offering opportunities to both accredited and non-accredited investors, along with its commitment to transparency and education.

Is RealtyMogul Right for You?

  • For Beginner Investors: RealtyMogul's educational resources and the option to invest in REITs with lower minimums make it an attractive starting point for those new to real estate investment.

  • For Experienced Investors: The platform's private placements offer seasoned investors the chance to engage in more targeted investments with potentially higher returns.

  • For Those Seeking Diversification: Investors looking to add real estate to their investment mix without the hassles of direct property management will find RealtyMogul’s offerings appealing.

Summary of Key Points

  • Investment Diversity: RealtyMogul provides a range of real estate investment options suitable for different investment goals and risk tolerance levels.

  • Accessibility: The platform is one of the few that opens up real estate investment opportunities to non-accredited investors.

  • Educational Commitment: Through its resources, RealtyMogul helps investors make informed decisions.


To round off this review, here are some frequently asked questions about investing with RealtyMogul:

  • What is the minimum investment on RealtyMogul?

  • Minimum investments start at $5,000 for REITs, with higher minimums for private placements.

  • Can non-accredited investors participate in RealtyMogul investments?

  • Yes, non-accredited investors can invest in RealtyMogul's REITs.

  • How does RealtyMogul vet its real estate investments?

  • RealtyMogul employs a rigorous due diligence process, including financial analysis, market research, and property inspections, to select its investments.

  • What are the fees associated with investing through RealtyMogul?

  • Fees vary by investment type but generally include management fees and other expenses, detailed on the platform.

  • How can I withdraw my investment from RealtyMogul?

  • Real estate investments are typically illiquid, with specific exit terms set for each investment. Investors should review these terms closely before investing.

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